I wrote the book!

This textbook draws on my 25 years as a copywriter and trainer of copywriters, with 24 fascinating interviews with award winning British and American copywriters

I think its got everything you’ll ever need to know about being a great copywriter.

MacUser gives it four stars and says “what’s great is that he explains the real world processes, not just the principles”. Creative Review tells its readers it is “packed with great examples of how to use copy visually”.

Laurence King Publishing have done a superb job, and a huge thanks to Angus Hyland of Pentagram and Jessie Earle of 10½ for her design and layout.

It’s selling well across the world, and is now a recommended textbook on design and business degree courses in the UK and US.

It’s got everything you need to know about how to create great marketing, design and advertising communications, including the latest thinking on digital and brand communications.

Take a look inside the book here (it’s not as big as it looks on this page!)

You can get your copy now by visiting Laurence King’s website;

www.laurenceking.co.uk

They’ve given me a special code number which pass on a discount. Just type in COPY20 where it prompts you for a promotional code.

You can also get my blank copywriting brief and some excellent copy training exercises - free!